Social Networking vs Social Bookmarking for Dentists Video
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Your social networks are going to be your Facebook, YouTube, LinkedIn, Twitter type places. Social bookmarking is substantially different. Social bookmarking sites are going to be your Reddits StumbleUpons, Delicious. Those sites are going to focus more on sharing news, website links and information, whereas your social networks are going to allow you to actually connect with people, converse, start conversations. My suggestion for most dental practices out there is to focus on the social networks, building context with your patients, your prospects, starting a conversation with them and directing them down into your sales funnel, versus social bookmarking sites where you're not going to see as much direct advantage from embracing them.
